Tuesday, June 16, 2009

MapQuest 4 Mobile on Apple App Store

MapQuest today announced the availability of MapQuest 4 Mobile for iPhone and iPod touch on the App Store. This free mobile application represents a leap forward in how people interact with maps, directions and local search on their iPhone or iPod touch.

MapQuest 4 Mobile is the next evolution of maps and directions on the iPhone and iPod touch, offering a set of features that simplify the mobile mapping and directions experience. The app enables direct connection with web-based mapping so users who have saved maps and directions to their My Places account on the MapQuest.com site can access them directly via the app. This unique feature allows users to plan their trips on their computer and easily access their maps and directions from their iPhone or iPod touch while on the go.

MapQuest has also created a place carousel for the app, an easy option for people to conduct one-click local category searches and for businesses to promote their brands. The place carousel features icons, called ‘place widgets,’ that allow easy, one-tap searching for hotels, movie theaters, gas stations and more, making it easy for users to find leading brands, such as, Walmart, Autozone and Best Western, along their route or near their destination. iPhone and iPod touch users can customize their place carousel with any of the 20+ place widgets available, with more to come in future releases.

“We continually look for ways to make it easier for our guests to find us and are excited to be featured on MapQuest’s new application for iPhone and iPod touch,” said Dorothy Dowling, senior vice president, marketing and sales at Best Western. "MapQuest has already delivered fantastic returns for our Member hotels, and now that people will also be able to locate Best Westerns on MapQuest 4 Mobile, we expect those results to be even stronger. Best Western's integration into the MapQuest app is an important element of our plan to enable guests to book our hotels when, where and how they want to.”

MapQuest 4 Mobile provides several other innovative features such as an easy and intuitive interface that makes the best use of the large display and innovative Multi-Touch technology. Driving directions can be read in landscape or “Max Maneuver” mode in which each maneuver fills the entire screen. Simply “swiping” the screen to the right or left progresses to the next or previous maneuver. For trips that include more than one stop, MapQuest 4 Mobile on iPhone offers multi-point routing and draggable re-ordering capabilities. Users can also customize the icon that represents their location on the map, either with a stock “My Position” icon that is chosen from a list of options or by using their own photos.

The MapQuest 4 Mobile app is available free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore.

For more information regarding MapQuest 4 Mobile visit http://wireless.mapquest.com.


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