Saturday, November 01, 2008

Tele Atlas and Datamap Sign Agreement for Argentina Maps

Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions (LBS), today announced an agreement with Argentina-based Datamap to develop and deliver digital maps and related content covering Latin America’s second largest economy.

Under the terms of the agreement, Tele Atlas will gain access to Datamap’s existing database of more than 200,000 kilometers of navigable roads in Argentina, including map information for three major cities – Buenos Aires, Cordoba and Rosario, and will make it immediately available with additional content such as points of interest (POIs) to its personal navigation, wireless, Internet, automotive and enterprise customers worldwide. Datamap will continue to monitor the country’s road network for changes, providing updates to Tele Atlas on a regular basis.

“Argentina is a growing economy that is just starting to adopt personal navigation devices and mobile location-based applications,” said Tele Atlas CEO Bill Henry. “Datamap gives us the strongest foundation on which to expand our Latin American offering. Combined with a new regional headquarters, we have an exciting road ahead as the country’s drivers and mobile phone users increasingly rely on digital maps.”

“Quality maps are fundamental to the navigation user’s experience, and Datamap is proud to have developed the most detailed and up-to-date digital map of Argentina available,” said Santiago Casaux Alsina, Datamap CEO. “Our partnership with Tele Atlas allows us to concentrate on updating the maps and providing world-class services to Latin American companies.”

Tele Atlas currently offers maps covering 75 countries around the world, including fully navigable maps of Brazil and Mexico. Latin America is an important region for Tele Atlas and its industry partners; the company will continue to expand its Latin American offering in the future with map coverage planned to be available in 2009, including Chile and Uruguay.

Further demonstrating commitment to the market, Tele Atlas also announced the formation of new regional headquarters in Buenos Aires, headed by Director of Latin America Data Sourcing James O’Gorman.

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