Digital Cameras With GPS From Fujifilm and NAVTEQ

NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world has been selected by Fujifilm to support the introduction of their new GPS-enabled digital cameras with map data and POI content. NAVTEQ is now supplying map and POI (points of interest) data for Fujifilm's FinePix F550EXR and FinePix XP30. The FinePix F550EXR comes with a built-in GPS functionality, while the FinePix XP30 is a water, shock, dust and freeze proof model featuring built-in GPS functionality.

NAVTEQ map coverage spans across 85 countries in six continents. The NAVTEQ map features points of interests in over 50 categories including restaurants, tourist attractions, shops and hotels. Thanks to the half a million plus list of locations included within the NAVTEQ map, both FinePix models will recognize your location and display it, either as longitude and latitude, or by place name. A tag is then placed on the image which, when using place names, can easily be searched for, enabling users to quickly find shots of a specific location or point of interest. Once images are found using the search function, it's simple for users to create a photobook using the Photobook Assist function.

Characteristic functionality is also provided by the Photo Navigation function in the FinePix F550EXR and FinePix XP30, where a user can find their way back to the place where a photo was taken. For example, if a user takes a photo at a restaurant that they would like to return to, one can easily search the location using the location data embedded with the image. Additionally, the location data can provide the user with the distance and directions needed to travel from their existing location to the destination.

"We are thrilled to be working with Fujifilm to take their imaging experience to the next level, beyond the traditional point and shoot functionality. They understood the importance of location from early on and recognized how this can help differentiate their product," said Rich Shuman, senior vice president, Asia Pacific, NAVTEQ Sales. "It is rewarding to see that the significant investment that NAVTEQ has made in the development of unique content enables valued customers such as Fujifilm to deliver more exciting experiences to their consumers".