Tuesday, June 30, 2009

CSR and SiRF, merged

CSR plc and SiRF Technology completed the merger between SiRF and a wholly owned subsidiary of CSR, creating a pure play provider of connectivity and location platforms and a company with the scale, technology and strategy to enable its customers to address the exciting and emerging opportunities in mobile markets.

The merger yields an enlarged development team, a strong IP portfolio, and a broad base of customers. Customers of the enlarged CSR group will be able to deliver new user experiences of connectivity and location technologies in a diverse range of devices such as mobile phones, personal navigation devices, in-car navigation and telematics systems, laptop and netbook PCs, mobile internet devices, digital cameras, gaming machines, cellular accessories, and consumer electronic devices.

For CSR’s customers, the merger with SiRF means CSR’s Connectivity Centre products are augmented by GPS technologies that are well respected and enjoy widespread adoption. SiRF brings to CSR a strong IP portfolio in GPS and assisted GPS (A-GPS), dead reckoning and location centric platforms.

SiRF’s customers benefit from enhancements to SiRF’s Location Platforms, with CSR’s Connectivity Centre capabilities a strategy of Smart Integration delivering industry leading performance, low cost and small size.

The enlarged CSR group will have its global headquarters in Cambridge, UK, with SiRF’s headquarters in San Jose California becoming CSR’s US headquarters.


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