Tuesday, April 28, 2009

NAVTEQ Traffic.com new design

NAVTEQ, the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world, today unveiled a new look and enhancements for its NAVTEQ Traffic.com website at www.traffic.com. The new site design and improved features make it faster and easier for drivers to get more of the accurate, real-time traffic information they need to improve their workday commutes and leisure road travel.

Distributing real-time, digital traffic data since 1998, NAVTEQ Traffic.com, is the #1 traffic-only U.S. website for online and mobile traffic information*, providing drivers with comprehensive traffic information when and where they need it most. The enhanced site features include:

-- A location-aware homepage greets users with a real-time traffic summary for their city area
-- A streamlined, easy-to-use interface offers quick links to site features and content
-- New "Search Traffic" and "Browse Traffic" tabs help users easily find information they need
-- One-click "Save This Drive" buttons make it fast and easy to personalize MyTraffic alerts
-- New, more detailed maps display color-coded traffic flow and incident icons pinpoint hotspots
-- A real-time news ticker alerts site visitors to severe incidents in each city area

The NAVTEQ Traffic.com website is part of the NAVTEQ(R) product family which includes the NAVTEQ(R) Map, the most widely used map for navigation**. As part of the new NAVTEQ Traffic.com website design, site users will see links to NAVTEQ.com resources as well as a new NAVTEQ Traffic.com logo.

Site users will notice the increased ease and speed with which they can navigate using new and improved traffic tools at www.traffic.com. In addition, MyTraffic(TM) services will be enhanced with easier access to account management and personalized alerts. MyTraffic registered users can continue to access accounts with their current login and password and will continue to receive their traffic alerts by email, phone or text.

"The latest interface enhancements and location-aware features of NAVTEQ Traffic.com increase the interactivity and usability of our real-time information making the site even more beneficial for all drivers," says Alex Wiegand, vice president, NAVTEQ. "We are committed to helping drivers plan and manage their commutes and road trips with innovative tools that make it faster and easier to obtain the traffic information they rely on every day."

* SOURCE: January 2009 comScore Media Metrix

** SOURCE: Based on GPS-based in-vehicle and portable route guidance devices purchased in the U.S. since 2000.


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