Winner of Tele Atlas “Maps in Apps” Contest

Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced PongrTM (www.pongr.com) as the winner of the Tele Atlas LBS Innovators Series’ Maps In Apps 2008 competition. Based on the application usability, innovative use of map data and market potential of their LBS applications, three finalists were selected to demonstrate their new location-based solutions in the Tele Atlas booth at CTIA IT & Entertainment: Pongr, Open Green MapTM and Travel Channel GoTM; attendees of the event viewed demonstrations and voted for their favorite application, selecting Pongr as the winner.

Pongr’s mobile technology allows consumers to price comparison shop, from their cell phone, for just about anything they want to buy.

By simply taking a picture or texting item information, users automatically get the best price and location information for the nearby stores sent back to their phone.

As the grand prize winner, Pongr will be awarded $25,000 cash and a license to Tele Atlas map data valued at $50,000. As semi-finalists, Open Green Map and Travel Channel Go will each receive prizes of $10,000 cash and a license to Tele Atlas map data valued at $20,000. Additionally, Tele Atlas named Dial Directions as runner-up and 3-GIS as the best enterprise application.

The annual Maps In Apps competition, sponsored by Autodesk, Inc., and SiRF Technology Holdings, Inc., is part of the ongoing Tele Atlas LBS Innovators Series. The Series serves in conjunction with Tele Atlas DeveloperLinkSM to help foster innovation and enable application developers to increase their visibility, credibility and success with key participants in the industry including investors, carriers and technology providers. This year, the Maps In Apps contest finalists were selected by experts from industry-leading companies, including Autodesk, deCarta, Human Factors International, Motorola, Networks In Motion (NIM), Research In Motion and SiRF.

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