Monday, August 18, 2008

Neighbourhood and Community Boundaries from DMTI Spatial released!

DMTI Spatial (DMTI), a leading provider of enterprise Location Intelligence solutions, has announced the introduction of its Neighbourhood and Community Boundaries for enhancing cartographic rendering, location determination and neighbourhood level analytics. Competitively priced, this new dataset is the most comprehensive and accurate offering in Canada, comprised of more than 2,700 distinct neighbourhoods within 80 cities across the country.

DMTI’s Neighbourhood and Community Boundaries solution provides users with unparalleled capabilities for performing local searches and retrieving location based information. Boundaries are created by amalgamating and integrating information from municipal data sources and is continually updated using a variety of feedback mechanisms ensuring consistent, current and topologically accurate geographies.

“Neighbourhood and community boundaries allow you to display content at hyper-local levels, search within small areas using uncommon or vernacular references, and generate neighbourhood level analytics,” explained Robert Szyngiel, Product Manager, DMTI Spatial. “Our clients can now use this geographic content to identify homogeneous groups of customers, services or amenities that are deeply associated to a common sense of place.”

The business benefits delivered include increased revenues from refined targeting of sales and marketing activities, improved quality of service to existing customers and reduced costs directly related to errors caused by the inability to identify customer patterns or trends at neighbourhood levels.

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