Wednesday, February 27, 2008

ArcGIS Business Analyst to Assist in Cost-Effective Data Management and Integration

Gensler’s Washington, DC office recently licensed geographic information system (GIS) software for use in site location, design studies, and market planning. The architecture, design, and planning firm will be using ESRI’s ArcGIS Business Analyst software to assist clients in the consultancy side of its business. ArcGIS Business Analyst will be used primarily for investigation and analysis of client sites for master planning.

“It is a great advantage to have the robust capabilities of ArcGIS Business Analyst in-house,” says managing director Jordan Goldstein, AIA. “It affords us the opportunity to give our clients a wealth of information that empowers their decision making and to seamlessly integrate that information into our own design technology.”

The firm had previously utilized third-party GIS services to furnish clients with data gained from GIS. Gensler's decision to move to ArcGIS Business Analyst enables more effective management of the data-gathering process as well as integration of knowledge management related to master planning, development, and architectural projects.

The Business Analyst product suite is a scalable family of GIS products that is easily deployed throughout an organization for improved collaboration and knowledge sharing. The software combines GIS technology with extensive business, demographic, and consumer spending data, providing a complete business geointelligence solution. Its out-of-the-box Web applications and services help organizations solve complex business problems including business continuity planning, site selection analysis, and customer analysis.

“We are pleased to bring our technology to such an innovative company,” says Eric Maier, commercial business sales manager, ESRI. “ ArcGIS Business Analyst will help it analyze markets, evaluate locations, and perform customer analytics. The software is intuitive and allows Gensler to publish analysis to anyone at the company regardless of location, a real boon for such an international company.”

Gensler purchased the software licenses in the last quarter of 2007 and will employ ESRI business partner Thinformation, located in Pittsburgh, Pennsylvania, to assist in developing and rolling out in-house training sessions to corporate users.

About Gensler
Gensler is a global design, planning, and strategic consulting firm with more than 3,000 professionals networked across 30 offices on five continents. Consistently ranked by U.S. and international industry surveys as the leading architecture and interior design firm, Gensler leverages its deep resources and diverse expertise to develop design solutions for industries across the globe. Since 1965, Gensler has collaborated with clients to create environments that enhance organizational performance, achieve measurable business goals, enrich people and communities, and enhance everyday experiences. For its long-standing commitment to the advancement of sustainable design, Gensler received the Leadership Award from the U.S. Green Building Council in 2005. The Washington, D.C., office of Gensler offers a full range of design, planning, and architectural services across 14 practice areas. Visit

About ESRI
Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit

Press Information:

Karen Richardson
Tel.: 909-793-2853, extension 3491
E-mail: Email Contact


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