Platinum Postal Suite: next generation Canadian postal geography

Posted by GIS talk On Sunday, June 01, 2008
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DMTI Spatial (DMTI), a leading provider of enterprise location intelligence solutions, is demonstrating the value of their Platinum Postal Suite (PPS), the next generation of Canadian postal geography, through a case study that highlights the dramatic increase in new business revenue experienced by client Artistic Minds (AMi). Artistic Minds is a leading marketing analytics firm specializing in mailing campaigns.

Through the use of Platinum Postal Suite, AMi has realized several positive outcomes. With precision geographic content, client trade zones are now aligned with 6-digit postal code boundaries, providing far more precise target marketing than traditional methods. This has enabled AMi to expand their scope of new business with analytic services by 40%, now the fastest growing part of AMi’s business. A key performance metric, turnaround of information to clients is now 5 times faster. In one recent campaign, coupon redemption rates went from 3.5% to 6% for a key national client, demonstrating a 71% improvement.

“With Platinum Postal Suite, we can provide the precise postal code distribution our clients are seeking and significantly improve the ROI on their direct marketing programs. Now they are turning to us for marketing analytic services, a significant growth area for our business,” said Kevin Feltmate, Director of Advancement, Artistic Minds.

“The success Artistic Minds has experienced with Platinum Postal Suite emphasizes the value that our software can bring to direct marketing campaigns. Having the ability to penetrate a trade zone precisely enables companies to target their programs, optimize the ROI of their mailing plans and improve their time to market,” explained John Sorrell, VP & GM Mapping Solutions at DMTI Spatial.

To read the AMi Case Study: http://www.dmtispatial.com/DocumentRequest.aspx.

For more information about Platinum Postal Suite:
http://www.dmtispatial.com/postal/index.html


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